FOX Announces Move to Georgia


Fox Factory Holding Corp announced an overhaul of its operations that relocates corporate headquarters from Scotts Valley, CA to Hall County, GA. Hall County is northeast of Atlanta and the move is projected to bring 800 jobs to the area in the next five years.

Corporate offices are being relocated to existing offices in Georgia. 23 acres have been purchased to diversify its manufacturing platform and provide additional long-term capacity to support growth in its Powered Vehicles Group. Additionally, FOX plans to relocate its aftermarket bike products distribution, sales, and service operations from Watsonville and Scotts Valley, California to Reno, Nevada to better serve its customers.

The first phase of the Hall County, Georgia project is expected to be completed in early 2020, and will be used for manufacturing, warehousing, distribution, and office space. The Company’s Scotts Valley, California location will remain an essential shared services facility housing certain corporate functions.

Georgia provides the business environment and skilled workforce for innovative companies like Fox Factory Holding Corp. to enjoy long-term success and compete worldwide. By relocating its headquarters to Georgia and expanding its facilities in Hall County, the company will continue to enjoy the benefits of the No. 1 state for business, including our expansive logistics infrastructure and a low-tax climate conducive to manufacturing. I am encouraged to see yet another industry leader choose to expand operations here, as Fox Factory Holding Corp.’s investment will produce meaningful results and create even more opportunities in the Hall County community. I congratulate Fox Factory Holding Corp. on its growth and we look forward to many more years of this successful partnership.

Nathan Deal, George Governor

Scotts Valley isn’t being abandoned. According to Dan Robbins, Head of Corporate Marketing for Fox, the move allows the company’s successful bike division to grow by opening up additional space and also acquire talent for its other divisions in a different area of the country.

The main driver is the ability to recruit top-notch talent. There are a lot of good schools out on the east coast, but trying to get a new college graduate to come to California where houses cost a lot of money, versus Georgia, is hard. We’re also right next to Silicon Valley, so there is a lot of competition for good engineering talent. It just gives us the opportunity to expand.

Dan S. Robbins, Fox Head of Corporate Marketing

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